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SECOND CAUSE OF ACTION

(Federal Trademark Dilution Against All Defendants)

 

57. Plaintiff repeats and realleges the allegations set forth above in Paragraphs 1 through 56, inclusive, as through more fully set forth herein.

58. Plaintiffs' mark is inherently distinctive and has acquired distinction from its past use in connection with the promotion, sale and marketing of motorcycles.

59. Mike Hailwood's name is a distinctive mark which identifies the source of the products as Mike Hailwood and Plaintiff.

60. Mike Hailwood's name is famous and distinctive within the meaning of 15 U.S.C. Sections 1125(c)(1) and 1127.

61. Defendants' activities complained of in this complaint constitute unauthorized use in New Jersey and in interstate commerce of Plaintiff's marks.

62. Defendants' activities were conducted with full recognition of Plaintiff's use of the mark in world wide trading areas and channels of trade, and commenced after the mark had become famous. Such activities have and will continue to cause dilution of the distinctive quality of the marks by lessening its capacity to identify and distinguish Plaintiff's endorsement and Plaintiff's authorized use of the mark to the damage and harm of Plaintiff in violation of the Federal Trademark Dilution Act of 1995, 15 U.S.C. Section 1125(c)(1).

63. The activities of Defendants as alleged above have caused and will cause irreparable harm to Plaintiff for which Plaintiff has no adequate remedy at law in that (i) if the wrongful conduct continues, Plaintiff's mark risks further dilution; and (ii) Defendants' wrongful conduct, and the damages resulting to Plaintiff, is continuing.

64. Accordingly, Plaintiffs are entitled to preliminary and permanent injunctive relief pursuant to 15 U.S.C. Section 1125(c)(2).

65. On information and belief, Defendants have committed the foregoing acts with previous knowledge of Plaintiff's prior right to use of the mark, and in contravention of requests to cease and desist by Plaintiff and with the willful intent to trade on Plaintiff's good will and reputation, and with the willful intent to cause dilution of the marks.

66. As a result of the foregoing, Plaintiff has been damaged.

WHEREFORE, Plaintiff demands judgment against Defendants, and each of them, as follows:

(a) For the actual damages sustained by Plaintiff;

(b) For a permanent injunction prohibiting any use of Mike Hailwood's name, initials, likeness, identifying characteristics or reputation in connection with the Motorcycles or any other commercial product by Defendants;

(c) For the destruction of all infringing articles;

(d) For treble damages, costs and attorney's fees pursuant to 15 U.S.C. Section

1117; and

(e). For such other and further relief as the Court deems just and/or proper.

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